Adobe Target 101

Paweł Kamiński

Febuary 2018

Agenda

  • Introduction
  • Targeting and Testing
  • How Does Adobe Target Works
  • Ideas for Further Lectures

Adobe Marketing Cloud

  • Adobe Analytics
  • Adobe Target
  • Adobe Social
  • Adobe Experience Manager
  • Adobe Media Optimizer
  • Adobe Campaignli
  • Audience Manager
  • Primetime

Clients

Adobe Target

Testing

Understanding Testing and Targeting in Adobe Target

Testing

Understanding Testing and Targeting in Adobe Target

Testing

Understanding Testing and Targeting in Adobe Target

Targeting

Understanding Testing and Targeting in Adobe Target

Targeting

Understanding Testing and Targeting in Adobe Target

Targeting

Understanding Testing and Targeting in Adobe Target

Testing vs Targeting

Testing

  • Show different content to different set of customers
  • Compare success metrics for each option

Targeting

  • Provide a content which meets user expectations
  • Consistent behavior

Testing vs Targeting

  • Divide an audience into specific groups
  • An ability to vary the content for given groups
  • Measure metrics

Adobe Target

Vocabulary

How Adobe Target Works

Ideas for Next Adobe Target Lectures

  • Adobe Target Vocabulary
  • Adobe Target Demo
  • Adobe Target Advanced Scenarios
  • Our Client Real Live Cases